![]() Podcasts engage users for longer than music, giving more opportunities to place ads and also keeping the audience hooked. The stock has risen 12% since Rogan apologized and Citigroup gave it a "buy" rating. Spotify's shares, which are trading at half the price they were a year ago, lost a quarter of their value last month due to broader tech stock sell-off and publicity over the Rogan row. "We expect to hear more on monetization opportunities in podcasts along with plans in audiobooks as SPOT's evolution from music application to audio platform continues, providing a path towards margin expansion," UBS analysts wrote in a client note. Quarterly revenue is expected to increase to 2.65 billion euros ($2.99 billion) from 2.50 billion euros, data from Refinitiv shows. Nevertheless, Wall Street analysts expect Spotify's revenue and premium subscribers to keep growing as advertising rebounds from a pandemic slump and more music streamers try out podcasts. The decision by Neil Young and Joni Mitchell to pull their music from Spotify in protest over the views about COVID-19 in Rogan's podcasts could enrich rivals and anger its listeners if others follow in their footsteps. Over the past four years, Spotify (SPOT.N) has spent more than $1 billion on podcasts such as Joe Rogan's in an attempt to triumph over rival music subscription services from Apple (AAPL.O) and Amazon. Feb 1 (Reuters) - Spotify investors will focus on how much its 'Netflix for audio' strategy is costing the streaming service when it reports fourth-quarter results on Wednesday against the backdrop of several angry high-profile artists withdrawing their tracks.
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